Looking back at the beginning of the 20th century, the most popular media were the newspapers. This title was then taken over by the television and today, the internet media is the most popular one.
The one that’s the most popular always attracts the most companies. They do their marketing strategies based on the media that’s popular. The commercials for a newspaper, radio, and TV were very different from each other. Today, in the world of the internet, there are more than ever marketing tips and tricks that one must know in order to have a successful campaign.
In this article, we’ll talk about the importance of SEO and how it is the most relevant tool in getting the public close to your products, how important this connection is, and what you need to do in order to it best. But first, let’s see what SEO stands for.
What is SEO
SEO is short for Search Engine Optimization. It is the key tool to make your content rank higher on the search engines and especially Google. What you need to do, in short, is to understand what is needed for the customers, and insert the important keywords and terms in your content for when those specific terms are searched, the results to pop up your article first, or at least higher. Read more about this here.
Of course, this is an explanation that you’d give to a 5-year old. The optimization is much more complex and no one in the world understands it perfectly as the trends are continuously changing and the rules are never the same.
How is SEO connected to actual marketing?
Marketing is all about attracting customers to see and realize how your brand is amazing. You can have the best product, even the best commercial video but if it isn’t seen by the public, you’ve done nothing.
With today’s world of internet, where most of the stuff is in video, pictures, and text, the chance to reach the public is easier than ever. Still, getting attention to them is also the hardest than ever. That’s why you need a campaign that will understand these processes and will be done up to the latest point.
Businesses can be torn down by bad marketing and launched in the space of opportunities by a good team working on it. If you want to learn more about this, read this great article on scaranodesigns.com.
So, how is the search engine optimization connected to actual marketing? By researching the market, seeing what people want, and creating content with keywords that will attract those same people back to your original post where you promote some product.
Let’s make an example. You own a company that’s selling cars. There’s a whole bunch of others like you. However, yours is in a town in which there’s no other one in a radius of 100 miles. In this area live around 100.000 people. What you’ll do is create a campaign in which on your blog you’ll create content that will attract customers by writing keywords specialized for the location and your business branch.
When this content hits the social networks, which is today’s most popular media for spreading the word, you’ll have a ton of visitors. Some of them will surely come to see how your business goes and buy some of the cars.
Tips you must know
SEO is much more complex than it seems. For example, if you run a blog on the subject, and you have perfect keyword control and perfect reliable content but your site is slow and hard to load, the search engine will not rank you higher.
Also, another very important issue – creating an image of reliability is done by getting a lot of backlinks to your page. The engine sees this and realizes that you’re a master in your field. For example, if you write about what car is best for the streets of your home town, and a lot of other pages redirect to your article, the search engine will understand that you know what you’re talking about on this matter.
That’s why these three are closely connected and are the most important part of your business today.